Not only may this new hue draw
attention to stones of a similar hue, but it also has the potential to transform current
communication trends. As society continues to value color as a key mode of
communication, the complexity of this new red-violet laced blue hue reflects the
limitless possibilities that lie ahead of us. Pantone's Color of the Year has influenced
product development and purchasing decisions in a variety of industries, including
fashion, home furnishings, the gems sector, as well as product packaging and graphic
design, for 23 years.