Just a brief summary of my thoughts
on this. Photographs taken with a DSLR camera are excellent for marketing purposes. They
exhibit the correct hue of the stones in an ideal setting (lighting and background).
This is probably why I continue to use them on our social media platforms. Additionally,
it allows a professional aspect that simple phone photos do not.
However,
phone photos have the distinct advantage of being able to be used directly to sell to
customers. Gemstones in your hand exhibit the correct colors in a different environment
and are more likely to be exactly what the naked eye sees (DSLR cameras often show far
too many tiny details from the macro lens that the naked eye cannot see). However, the
majority of photos online are still poorly taken, and I frequently see pictures of
stones in their box, with incorrect reflections on facets, blurry, or, even worse, with
massive fingerprints and no prior cleaning.